It comes from the Latin medius or medium, which means “the middle layer.” Media is an expression that brings some type of information or entertainment from one body to another.īefore the advent of the digital age, the most popular forms of media were what we now call analog or traditional media: radio, newspapers, magazines, billboards, journals, and the like. While you can likely come up with several different examples –– and almost certainly you take in some form of media in your everyday life –– it can be difficult to succinctly define the word. The word “media” applies to many things in the 21st century, from mass media to news media, and traditional media to the many emerging forms of digital media.